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Dr Elizabeth Devasia
Sr Assistant Professor
An academician turned industry professional who returned back to academics after discovering that it was closest to her heart’ is what Elizabeth describes herself as. She started her career with Madras Christian College as a guest faculty before moving on for her Ph.D program in Marketing from IIT Madras. Then, lured by love for databases and analytics she moved into Analytics as an Associate Consultant with Fractal Analytics. Her work involved designing solutions for some of the largest Fortune 500 companies from across the globe. Some of her assignments involved developing text mining based solutions for organisations including one of the largest banks in India and a leading retailer in the USA. Having worked in CPG space for some time, she wanted to test her analytics skills in media planning and got the opportunity to work with Madison Communications, as Project Manager following which she moved on to Serco Global Solutions. Later she got back to her first calling as a teacher to DC School of Management and Technology, at Vagamon, where she spent 6 years teaching various subjects in the Marketing Domain.

She has conducted an FDP on Business Journalism on August 4th and 5th, 2017 at DCSMAT Vagamon.

AUTHORS

Dr Elizabeth Devasia, Ms. Lincy P T, Dhivya R

JOURNAL

PENSEE International Journal

TOPIC

An Analysis on the CSR Fund Spending Pattern of Banking, FMCG & IT Industries

AUTHORS

Dr Elizabeth Devasia, Dr. R Nandagopal

JOURNAL

Quest Journal of Research in Business and Management

TOPIC

Business school selection – students’ perspective of the influential factors

AUTHORS

Dr Elizabeth Devasia, Ms. Lincy P T, Joshi P

JOURNAL

PENSEE International Journal

TOPIC

Aarogya Setu App – A Study on the Adoption and User Experience During the Early Days of Pandemic

AUTHORS

Dr Elizabeth Devasia, Dr. R Nandagopal

JOURNAL

Conference Proceeding

TOPIC

Influential Factors in Business School Selection - Students’ Perspective.
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