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Mr. Sony Varghese
Senior Assistant Professor
Date of joining: 19/09/2016 (Regular)

Mr. Sony Varghese, Sr. Asst. Professor at XIME Kochi has more than 22 years of diversified experience in IT, Telecom, and Education. He worked with companies like BPL Mobile, ICFAI University & TATA Interactive Systems. He took his MBA from the School of Management Studies, Cochin University of Science & Technology, and a master's in Physics from Mahatma Gandhi University, Kottayam. He is also an FDP alumnus from the Indian Institute of Management, Ahmedabad. Currently, he is pursuing his Ph.D. from Karpagam University, Coimbatore.

AUTHORS

Mr. Sony Varghese

JOURNAL

International Journal in Management and Social Sciences

TOPIC

Attitude of customers towards e-mail as a tool for e-marketing

AUTHORS

Mr. Sony Varghese

JOURNAL

International Journal of Marketing and Technology

TOPIC

Brand building through social media marketing-Indian experience

AUTHORS

Mr. Sony Varghese

JOURNAL

International Journal for Research Trends and Innovation, Volume 8, Issue 4

TOPIC

Impact of Metaverse in Higher Education

AUTHORS

Mr. Sony Varghese

JOURNAL

Bonfring International journal of industrial engineering and Management Science

TOPIC

Search Engines - A Critical Success Factor in Online Marketing

AUTHORS

Mr. Sony Varghese

JOURNAL

 European Economic Letters

TOPIC

Sustainability Marketing-A New Approach in Marketing
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AUTHORS

Mr. Sony Varghese

JOURNAL

Kolkata, Asian Press Books.

TOPIC

Corporate Social Responsibility, In Somasekharan

AUTHORS

Mr. Sony Varghese

JOURNAL

Saudi Journal of Business and Management Studies

TOPIC

 Covid 19 Impact on the Consumer Consumption Pattern in the  FMCG Sector
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AUTHORS

Mr. Sony Varghese

JOURNAL

Zeichen Journal

TOPIC

Consumer Consumption Pattern of The FMCG Sector during COVID 19

AUTHORS

Mr. Sony Varghese

JOURNAL

European Chemical Bulletin

TOPIC

Indian Tourism Sector Post Covid-19

AUTHORS

Mr. Sony Varghese, Chinnaiah S

JOURNAL

Academy of Marketing Studies Journal

TOPIC

IS OTT INDUSTRY A DISRUPTION TO MOVIE THEATRE INDUSTRY? 

AUTHORS

Mr. Sony Varghese, Ms. Mansi Agrawal

JOURNAL

Saudi J Bus Manag Stud,

TOPIC

Impact of Social Media on Consumer Buying Behavior. 
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AUTHORS

Mr. Sony Varghese, Ms. Nandini

JOURNAL

Journal of Advanced Research in Dynamical and Control Systems

TOPIC

The Influence of Demographic Factors on the Customers of Online-Shopping with Special Reference to Kochi City

AUTHORS

Mr. Sony Varghese

JOURNAL

International Journal of Research and Analytical Reviews

TOPIC

Is OTT market a disruption to PAYTV industry

AUTHORS

Mr. Sony Varghese, & Vatsala B

JOURNAL

Journal of Emerging Technologies and Innovative Research

TOPIC

The influence of corporate branding and its effect on customer loyalty with special reference to brand Treebo

AUTHORS

Mr. Sony Varghese

JOURNAL

International Academic Journal of Business Management

TOPIC

Digital Transformation in Global Retail Industry and Scope for Indian Retailers
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