The academically driven faculty at XIME Kochi actively participates in research oriented programmes. They conduct seminars, participate in national and international conferences and publish papers and articles in their area of specialisation. They are also encouraged to attend symposiums, workshops and training programmes conducted by reputed institutions and agencies. These academic engagements enable them to stay updated with the latest developments in their area of interests hence expanding their knowledge. Some of the participation, presentation, and publication details are:

MARKETING

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MR. SONY VARGHESE

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International Journal in Management and Social Sciences

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Attitude of customers towards e-mail as a tool for e-marketing

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MR. SONY VARGHESE

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International Journal of Marketing and Technology

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Brand building through social media marketing-Indian experience

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MR. SONY VARGHESE

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Bonfring International journal of industrial engineering and Management Science

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Search Engines - A Critical Success Factor in Online Marketing

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Mr. JOMY LAWRENCE, Dr. DHANYA ALEX

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Chennai, KK Pub

TOPIC

Innovative Business Models for Sustainable Development in Indian Market

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Dr. Elizabeth Devasia, Dr. R Nandagopal

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Quest Journal of Research in Business and Management

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Business school selection – students’ perspective of the influential factors

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Dr. Elizabeth Devasia, Ms. Lincy P T, Joshi P

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PENSEE International Journal

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Aarogya Setu App – A Study on the Adoption and User Experience During the Early Days of Pandemic

AUTHORS

MR. SONY VARGHESE

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Zeichen Journal

TOPIC

Consumer Consumption Pattern of The FMCG Sector during COVID 19

AUTHORS

MR. SONY VARGHESE, Chinnaiah S

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Academy of Marketing Studies Journal

TOPIC

IS OTT INDUSTRY A DISRUPTION TO MOVIE THEATRE INDUSTRY?

AUTHORS

MR. SONY VARGHESE, Ms. Mansi Agrawal

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Saudi J Bus Manag Stud,

TOPIC

Impact of Social Media on Consumer Buying Behavior.

AUTHORS

MR. SONY VARGHESE, Ms. Nandini

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Journal of Advanced Research in Dynamical and Control Systems

TOPIC

The Influence of Demographic Factors on the Customers of Online-Shopping with Special Reference to Kochi City

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Mr. JOMY LAWRENCE, Alex D

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Zeichen Journal

TOPIC

Exploring Dependencies Among Corporate Social Responsibility, Attitude Towards Brand and Purchase Intentions,

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MR. SONY VARGHESE

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International Journal of Research and Analytical Reviews

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Is OTT market a disruption to PAYTV industry

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Dr.Mercia Selva Malar

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Indian Journal of Computer Science

TOPIC

Industry 4.0: Impact on retail industry

AUTHORS

MR. SONY VARGHESE, & Vatsala B

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Journal of Emerging Technologies and Innovative Research

TOPIC

The influence of corporate branding and its effect on customer loyalty with special reference to brand Treebo

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Prof. ALOK KRISHNA

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Journal of Management and Entrepreneurship

TOPIC

Flipkart-Journey from Clicks to Bricks

AUTHORS

Dr. R Nandagopal, Ravimohan R

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International Journal of Recent Technology and Engineering (IJRTE)

TOPIC

Consumer Dissonance and its Influence on Consumer Loyalty in Quick Service Restaurants in Chennai City

AUTHORS

Dr. R Nandagopal, Ravimohan R

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International Journal of Recent Technology and Engineering (IJRTE)

TOPIC

Consumer Dissonance and its Influence on Consumer Loyalty in Quick Service Restaurants in Chennai City

AUTHORS

Prof. Dr. Mercia Selva Malar

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India Journal of Computer Science

TOPIC

Industry 4.0 - Transforming Global Retail Industry

AUTHORS

Dr. Nandagopal R, Ravinmohan R & Manjula P S

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SSRG International Journal of Economics and Management Studies (SSRG-IJEMS)

TOPIC

Consumer Dissonance and its Influence on Consumer Service Quality in Quick Service Restaurants in Chennai City

RESEARCH & PUBLICATION

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FINANCE

MARKETING

EDUCATION

HR

OPERATIONS

CASES

RESEARCH &
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