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MARKETING

AUTHORS

Mr. JOMY LAWRENCE, Dr. DHANYA ALEX

JOURNAL

Chennai, KK Pub

TOPIC

Innovative Business Models for Sustainable Development in Indian Market

AUTHORS

Dr. Elizabeth Devasia, Dr. R Nandagopal

JOURNAL

Quest Journal of Research in Business and Management

TOPIC

Business school selection – students’ perspective of the influential factors

AUTHORS

Dr. Elizabeth Devasia, Ms. Lincy P T, Joshi P

JOURNAL

PENSEE International Journal

TOPIC

Aarogya Setu App – A Study on the Adoption and User Experience During the Early Days of Pandemic

AUTHORS

MR. SONY VARGHESE

JOURNAL

Zeichen Journal

TOPIC

Consumer Consumption Pattern of The FMCG Sector during COVID 19

AUTHORS

MR. SONY VARGHESE, Chinnaiah S

JOURNAL

Academy of Marketing Studies Journal

TOPIC

IS OTT INDUSTRY A DISRUPTION TO MOVIE THEATRE INDUSTRY? 

AUTHORS

MR. SONY VARGHESE, Ms. Mansi Agrawal

JOURNAL

Saudi J Bus Manag Stud,

TOPIC

Impact of Social Media on Consumer Buying Behavior. 

AUTHORS

MR. SONY VARGHESE, Ms. Nandini

JOURNAL

Journal of Advanced Research in Dynamical and Control Systems

TOPIC

The Influence of Demographic Factors on the Customers of Online-Shopping with Special Reference to Kochi City

AUTHORS

Mr. JOMY LAWRENCE, Alex D

JOURNAL

Zeichen Journal

TOPIC

Exploring Dependencies Among Corporate Social Responsibility, Attitude Towards Brand and Purchase Intentions, 

AUTHORS

MR. SONY VARGHESE

JOURNAL

International Journal of Research and Analytical Reviews

TOPIC

Is OTT market a disruption to PAYTV industry

AUTHORS

Dr.Mercia Selva Malar

JOURNAL

Indian Journal of Computer Science

TOPIC

Industry 4.0: Impact on retail industry

AUTHORS

MR. SONY VARGHESE, & Vatsala B

JOURNAL

Journal of Emerging Technologies and Innovative Research

TOPIC

The influence of corporate branding and its effect on customer loyalty with special reference to brand Treebo

AUTHORS

Prof. ALOK KRISHNA

JOURNAL

Journal of Management and Entrepreneurship

TOPIC

Flipkart-Journey from Clicks to Bricks

AUTHORS

Dr. R Nandagopal, Ravimohan R

JOURNAL

International Journal of Recent Technology and Engineering (IJRTE)

TOPIC

Consumer Dissonance and its Influence on Consumer Loyalty in Quick Service Restaurants in Chennai City

AUTHORS

Dr. R Nandagopal, Ravimohan R

JOURNAL

International Journal of Recent Technology and Engineering (IJRTE)

TOPIC

Consumer Dissonance and its Influence on Consumer Loyalty in Quick Service Restaurants in Chennai City

AUTHORS

Prof. Dr. Mercia Selva Malar

JOURNAL

India Journal of Computer Science

TOPIC

Industry 4.0 - Transforming Global Retail Industry

AUTHORS

Dr. Nandagopal R, Ravinmohan R & Manjula P S

JOURNAL

SSRG International Journal of Economics and Management Studies (SSRG-IJEMS)

TOPIC

Consumer Dissonance and its Influence on Consumer Service Quality in Quick Service Restaurants in Chennai City

AUTHORS

MR. SONY VARGHESE

JOURNAL

International Academic Journal of Business Management

TOPIC

Digital Transformation in Global Retail Industry and Scope for Indian Retailers
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